Social media has transformed how law firms connect with potential clients—but if your efforts aren’t leading to engagement or new cases, you’re not alone. Why your law firm isn’t attracting clients on social media (and how to fix it) often comes down to common mistakes: inconsistent branding, lack of value-driven content, and failing to target the right audience. The good news? These issues are fixable. By shifting your strategy to focus on education, trust-building, and clear calls to action, your firm can start turning followers into paying clients.
1. You’re Too Focused on Legal Jargon
📉 The Problem: Your content is packed with legal terms and case law that the average person doesn’t understand.
✅ The Fix: Keep it simple. Speak your audience’s language. Instead of citing statutes, break down real-world scenarios:
❌ “Under New York Domestic Relations Law § 236, equitable distribution applies…”
✔️ “Wondering who gets what in a divorce? Here’s how property is divided in NY.”
2. Your Content Isn’t Speaking to Your Ideal Client
📉 The Problem: You’re posting, but the content isn’t resonating with the right people.
✅ The Fix: Get clear on who you’re trying to reach. Are you targeting high-net-worth individuals? Small business owners? Parents going through custody battles? Your content should reflect their concerns and provide value that speaks directly to them.
3. You’re Not Consistent
📉 The Problem: You post when you remember—sometimes twice a week, sometimes not for a month.
✅ The Fix: Consistency is key. Plan a posting schedule and stick to it. Whether it’s 3x a week or daily, make sure you’re showing up regularly. Pro tip: Use scheduling tools to automate posts and keep your firm top-of-mind.
4. You’re Only Posting About Yourself
📉 The Problem: Every post is about your firm’s accomplishments, awards, and services. While credibility is important, this won’t engage potential clients.
✅ The Fix: Follow the 80/20 rule—80% of your content should provide value (legal tips, industry updates, case studies), while 20% can be promotional. People don’t follow social media pages to be sold to—they follow to learn and engage.
Not sure where to start? Download my 30 Social Media Prompts to Attract Your Ideal Family Law Clients. this library of hooks can be used for videos, social media posts, stories and more!
5. You’re Not Using the Right Platforms
📉 The Problem: You’re spreading yourself too thin or focusing on the wrong social media platforms.
✅ The Fix: Not every platform is right for every law firm. Focus on LinkedIn for networking and finding referral partners, Instagram for engagement, and Facebook for local community reach. If you’re in B2B law, LinkedIn should be your priority. If you handle family law, Facebook and Instagram might be better.
6. You’re Not Engaging With Your Audience
📉 The Problem: You post and leave. No responses, no interaction, no engagement.
✅ The Fix: Social media is a conversation. Respond to comments, answer DMs, and engage with your audience. The more active and approachable you are, the more likely people will see you as a trusted legal resource.
Final Thoughts: Attracting Clients Takes Strategy, Not Just Posts
Wondering why your law firm isn’t attracting clients on social media (and how to fix it)? It often comes down to inconsistent posting, lack of engagement, or content that simply doesn’t connect with your ideal audience. The good news? These are all fixable. With a clear strategy, compelling content, and consistent execution, you can turn your social media into a powerful tool for client growth.
Want help crafting a social media strategy that actually brings in leads? Let’s chat! I help law firms create and execute social media strategies that get results. Book a consultation today!
