Hashtags may no longer be the magic ingredient to make your content go viral, but do hashtags still work in 2025? The answer is yes—especially when used strategically. For law firms looking to boost their visibility online, hashtags remain one of the simplest ways to optimize content and increase reach. Whether you’re a family law firm serving a specific region or a niche practice looking to connect with the right audience, hashtags can help you tap into relevant conversations already happening in your field.
Honestly, when I’m looking for something specific on Instagram—like a local service, legal information, or even design inspiration—I still search relevant hashtags. And your potential clients do too. It’s how people browse and discover new accounts, even in 2025.
What Are the Current Best Practices for Hashtags?
Hashtags still deserve a spot in your content strategy—when used effectively, they can help boost discoverability, connect you with your target audience, and support your overall social media goals. Here’s how to make the most of them:
✅ Use 3–5 high-quality, relevant hashtags
Quality over quantity. Instead of stuffing your posts with 30 random hashtags, focus on a small handful that are closely aligned with your niche and content.
✅ Mix up the types of hashtags
Use a variety of:
- Industry hashtags (e.g., #FamilyLawyer, #DivorceAttorney)
- Location-based hashtags (e.g., #NewYorkLawFirm, #BostonDivorceLawyer)
- Branded hashtags (e.g., #YourLawFirmName)
✅ Avoid banned hashtags
Did you know using a banned hashtag—even by accident—can mess with your entire social media account? If you drop one in a caption, comment, story, or reel, the platform might quietly restrict your reach.
That means your posts might stop showing up in your followers’ feeds, and forget about landing on the Explore page. In some rare cases, accounts have even been banned completely just for using one.
So what’s a banned hashtag? It’s a tag the platform has flagged because it’s been overrun with spam or content that breaks the rules. For example, something as common as #Snapchat is banned on Instagram—using it could land your post (and account) in trouble with the algorithm.
Bottom line: Always double-check your hashtags. It’s a simple step that can save you a lot of headaches later. Stick to specific, active, and relevant ones. Check out this curated list of 50 niche-specific hashtags designed to help law firms boost their reach and connect with the right audience.
Do Hashtags Still Work in 2025? Here’s Why Law Firms Should Still Be Using Them.
1. Expand Your Reach Organically
If you’re a lawyer posting great content—but no one is seeing it—you’re wasting your effort. Hashtags get your Instagram posts in front of new users searching for topics related to divorce, custody, contracts, and more.
2. Help Clients Find You Locally
Adding geo-specific hashtags connects you to people searching for help in your area. For example: #LAChildCustodyLawyer or #ChicagoAttorney.
3. Support Your Law Firm’s Marketing Strategy
When you’re mapping out your content calendar and designing your posts, hashtags should be part of your planning process. They reinforce your niche, boost your SEO, and help Instagram’s algorithm categorize your content.
Hashtag Tips to Add to Your Social Media Planner
Whether you’re DIY-ing your marketing or working with a professional, here’s how to make hashtags part of your law firm’s content strategy:
- Include 3–5 hashtags in every post.
- Rotate your hashtags to avoid being flagged as spam.
- Keep a hashtag bank organized by topic (e.g., family law, estate planning, criminal defense).
What’s the Verdict: Do Hashtags Still Work in 2025?
Hashtags are not outdated—they just require strategy. When used intentionally, they can amplify your law firm’s voice, increase visibility, and make your social media content work harder for your business.
So yes, I still use hashtags. I still search hashtags. And I still teach law firms how to use them as part of a smart, streamlined marketing strategy that builds trust, visibility, and client connection.
Need help choosing the right hashtags for your firm?
I help attorneys and legal businesses design a social strategy that connects and converts—without wasting time. Let’s build a content planner that works for your business goals.
