Are you ready to grow your business and reach more customers? If so, Pinterest is an effective way to do it! As a business owner, you know that having a steady stream of new clients helps make your income more consistent. When done right, Pinterest can help you gain visibility for your services and create name recognition in the online world. These are both good first steps towards the goal to get more customers with Pinterest.
Today we’ll take a look at how to use Pinterest effectively for growing your business so that you can start getting results.
CREATE A STRATEGY AROUND YOUR GOALS
When creating your Pinterest strategy, it’s essential to keep your goal in mind. Whether you’re hoping to grow email list subscribers or drive more product sales, make sure you build a strategy tailored to those objectives.
- For instance, if you’re looking for more YouTube subscribers, focus on Pins that link directly to your videos.
- If you want more product sales, create pins for each product. Think of creative ways to feature them on your site with blog posts or gift guides.
- When marketing your services, it’s important to ensure that the content you post is aimed at your ideal clients so they can find the information they’re looking for. Develop a content strategy that speaks directly to what they need.
Keep the end goal in mind when constructing your Pinterest strategy for the best results!
GET MORE CUSTOMERS WITH PINTEREST THROUGH A SALES FUNNEL
When you have a goal of setting up a sales funnel for your business, Pinterest is a great platform to start. People come to Pinterest searching for helpful solutions. And are often willing to invest money in them. It’s not a guarantee to get people from your blog post or website and signing up for your services immediately. It’s important to find ways to help them get to know you, understand more about your expertise and build trust with you.
The buyer’s journey provides insight into what steps someone goes through before making a purchasing decision. Having a strategy for how you can move your clients from Pinterest all the way to signing up for email lists, joining free Facebook groups or investing in your products paves the path towards success. Taking time to consider each step of the funnel is essential when it comes to getting conversions.
SHOWCASE YOUR EXPERTISE TO GET MORE CUSTOMERS WITH PINTEREST
Creating content on Pinterest should not be taken lightly. Each post you make should have a clear strategic goal and advance your Pinterest strategy. If your content is just fluff, then you won’t be taken seriously by the Pinterest community or potential clients.
It’s vital that if you want to get more customers with Pinterest, then you need to show them that you know your stuff and can help them reach their goals. That means taking the time to write posts that demonstrate expertise in terms of
- delivering sound advice
- teaching relevant information
- giving out examples that are applicable and helpful
With this kind of content, not only will readers trust you more – they’ll recognize that signing up with you will benefit them greatly in the long run!
CREATE CONTENT THAT CONVERTS
Creating content isn’t just a means of boosting your SEO and Pinterest game. It should be strategic and tailored to fit the needs of your clients. When crafting content, think about the goals you have set for your business and develop content with the purpose of converting your audience into clients.
Make sure you’re anticipating what they need and piquing their interest with relatable topics written in a way that showcases your expertise. This targeted approach can take some time, but if done correctly, it can serve as an invaluable tool in bringing potential customers along at various stages of their buyer journey with your business.
The importance of incorporating calls-to-action (CTAs) on any platform you are using to build awareness and engagement around your brand cannot be overstated.
Providing a CTA encourages viewers to take actionable steps toward achieving their goals and ultimately, helping you meet yours. Depending on the nature and message of the content, your CTA can invite viewers to join your email list, check out a YouTube channel, view services offered or join an exciting conversation; all aligned with a broader strategy to attract potential clients.
Your CTAs should always be eye-catching and intriguing. It should pique a viewer’s interest by making them active participants in your story rather than passive observers. With thoughtful planning and execution, CTAs can be effective tools for any strategy.
GET MORE CUSTOMERS WITH PINTEREST THROUGH CONSISTENCY
If you follow these steps, you will have more eyes on your content so you can get more customers on Pinterest. Consistency is key when it comes to growing any online platform, and this is especially true for Pinterest. Keep at it and don’t give up, and soon you will start seeing the fruits of your labor!
If you want more help to get more customers with Pinterest, grab my FREE 5 Pin Templates & Pin Strategy Checklist. It has everything you need to get started so that you can begin acquiring clients from this powerful platform. If you’re interested in following me on Pinterest, you can do that here. And finally, if you’re looking to outsource your Pinterest management you can book a call here.
